Tuesday, November 1, 2011
I find that catchy jingles or using celebrities to promote a product have worked effectively in selling many items. I tend to not buy products due financial restrictions, belief of immoral conduct, or health issues. On the other side, I tend to consume products that are within my price range, healthy, and/or popular. I am swayed by celebrity endorsements when it comes to athletic attire; I am not swayed as much when it comes to food and other products. The advertisement above is for Toaster Strudel, which is like a fruit pastry with icing on top. The ad suggests that when kids have this "fruity" delight for breakfast they will be energized and want to play outside. It also suggests that kids who are active and play outside a lot eat Toaster Strudel. The ad uses bright colors and notably the color red to signify happiness and hunger. I find this ad to be misleading considering when I eat Toaster Strudel I feel very unsatisfied with my decision. Also, I am very active despite my lack of this product in my diet. Toaster Strudel might give one a short sugar rush, but a crash shouldn't be far behind.
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I always get swayed into buying products with a celebrity on it. I feel it makes you feel like the celebrity!
ReplyDeleteI think this product has a clear market positioning, it has cartoon characters on it and we can know what kind of product they are going to sell from the cover. But on the other way, it may narrow the market because of its cover. I think I won't buy it because I'm an adult.
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